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O folião sempre teve fome de alegria. Mas no carnaval pós-eleições, também bateu uma fome enorme por respeito, igualdade, liberdade e representatividade. E onde tem fome, o iFood tem que estar junto. Reunimos um bloco de ilustres influenciadores e artistas representando cada uma dessas fomes. Juntos, lançamos o grito “Que Fome Booa” no horário nobre da TV e no Youtube, que em apenas 3 dias alcançou a marca de 7 milhões de views. Esse grito ganhou as redes sociais e as ruas, unindo a multidão pela mesma fome de aproveitar ao máximo o carnaval, cada um da sua maneira. E claro, poder contar com iFood para repor toda essa energia.
The reveler has always hungered for joy. But in the carnival following the elections, there was also a tremendous hunger for respect, equality, freedom, and representation. And where there is hunger, iFood (#1 delivery app in Brazil) has to be there too. We brought together a group of distinguished influencers and artists representing each of these hungers. Together, we launched the cry "What a Great Carnival Hunger!" in prime time on TV and YT, which reached the milestone of 7M views in just 3 days. This cry resonated across social media and the streets, uniting the crowd under the same hunger to make the most of carnival, each in their own way. And of course, being able to rely on iFood to replenish all that energy.
Integrated Campaign / Creative Concept, Art Direction / Suno United Creators, 2019
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