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Para a Black Friday de 2019, o iFood preparou um mês inteiro com ofertas todos os dias. Criamos então um gameshow diário, o Sextoou, onde todo dia é Black Friday. Todo dia é sexta-feira. Com 30 filmes diferentes, um para cada dia do mês de novembro, o programa foi comandado por Fabio Porchat com a ilustre ajuda de Gretchen. As ofertas foram sorteadas em uma roleta que dominou a TV, as redes sociais e marcou presença até nas ruas.
For the 2019 Black Friday, iFood prepared an entire month of daily offers. We then created a daily gameshow named "Every day is Black Friday. Everyday is Friday". Featuring 30 different films, one for each day of November, the program was hosted by Fabio Porchat, a famous comedian and TV actor in Brazil. The offers were drawn using a roulette wheel that dominated TV, social media, and even made its mark on the streets.
Integrated Campaign / creative Concept, Art Direction / Suno United Creators, 2019
For the 2019 Black Friday, iFood prepared an entire month of daily offers. We then created a daily gameshow named "Every day is Black Friday. Everyday is Friday". Featuring 30 different films, one for each day of November, the program was hosted by Fabio Porchat, a famous comedian and TV actor in Brazil. The offers were drawn using a roulette wheel that dominated TV, social media, and even made its mark on the streets.
Integrated Campaign / creative Concept, Art Direction / Suno United Creators, 2019
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